56
shaving stick
Launch itA $1.3M/yr market growing +7.8% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 849K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.56avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,785.19avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.93–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100