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shaving soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Great$941K$941K/yr · 881K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good$12.84avg listing price — sweet spot $15–$100
Price range
Good$4.43–$26.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,749.19avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch