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52

shaving cream for electric shaver

Worth a look

Shows searches that convert (22.8% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 78Growth 41Conversion 100Competition 10Returns 100Price range 60Avg price 83Brand share 0Review moat 30Quality gap 40

Conversion

Incredible22.8%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$18.05

avg listing price — sweet spot $15–$100

Market size

Great$1.0M

$1.0M/yr · 253K searches

Price range

Good$5.71–$28.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,482.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products