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Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 65Conversion 83Competition 8Returns 100Price range 59Avg price 93Brand share 5Review moat 25Quality gap 15

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.38

avg listing price — sweet spot $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+43.3%

90-day search growth — must beat 0% to launch

Price range

Good$3.73–$31.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$137K

$137K/yr · 68K searches

Review moat

Bad4,598.67

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

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