51
shaving blade
Worth a lookShows low returns (0.3%), but a deep review moat (14,760 avg reviews) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.78–$37.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$117K$117K/yr · 87K searches
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,760.22avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand