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shave butter
Launch itA $1.3M/yr market growing +7.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 641K searches
Avg price
Great$14.95avg listing price — sweet spot $15–$100
Price range
Good$6.00–$39.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,421.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand