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shampoo for purple colored hair

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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 15Growth 23Conversion 25Competition 43Returns 87Price range 93Avg price 95Brand share 0Review moat 16Quality gap 76

Avg price

Incredible$38.26

avg listing price — sweet spot $15–$100

Price range

Great$13.87–$68.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-3.4%

90-day search growth — must beat 0% to launch

Review moat

Bad20,111.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$58K

$58K/yr · 77K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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