52
shampoo for pregnant women
Worth a lookShows low returns (0.4%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$32.44avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good$12.81–$136.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 199K searches
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,179.84avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad99%top-5 brand share — brand-locked demand