60
shampoo for gray hair for women
Launch itA $899K/yr market growing +0.1% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.54avg listing price — sweet spot $15–$100
Price range
Great$8.05–$41.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Market size
Great$899K$899K/yr · 621K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad9,084.54avg incumbent reviews — the moat a new listing must climb