54
shampoo for black hair
Worth a lookShows low returns (0.5%), but a deep review moat (13,639 avg reviews) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Good$4.30–$35.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.1%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 155K searches
Review moat
Bad13,639.14avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand