70
shampoo and conditioner set
Launch itA $36.3M/yr market growing +13.0% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible$36.3M$36.3M/yr · 19.8M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible$23.50avg listing price — sweet spot $15–$100
Price range
Great$8.19–$60.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad13,779.67avg incumbent reviews — the moat a new listing must climb