55
shampoo and conditioner for oily hair
Worth a lookShows low returns (0.4%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$21.07avg listing price — sweet spot $15–$100
Price range
Great$8.98–$41.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$173K$173K/yr · 168K searches
Review moat
Bad10,087.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.8%90-day search growth — must beat 0% to launch