54
shampoo 3 in 1
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.20avg listing price — sweet spot $15–$100
Market size
Good$440K$440K/yr · 283K searches
Price range
Okay$2.57–$26.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Review moat
Okay3,841.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand