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setting spray
Launch itA $8.7M/yr market growing +9.7% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$8.7M$8.7M/yr · 7.2M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Price range
Good$4.77–$36.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.94avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,991.18avg incumbent reviews — the moat a new listing must climb