35
sephora favorites set
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$61.95avg listing price — sweet spot $15–$100
Review moat
Great295.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$16.92–$148.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-37.2%90-day search growth — must beat 0% to launch
Market size
Bad$0$0/yr · 2.3M searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Signals High Price