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sephora eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.32–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Market size
Bad$89K$89K/yr · 96K searches
Review moat
Bad14,326.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand