68
sensitive skin sunscreen
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+109.8%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Price range
Great$6.34–$41.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$345K$345K/yr · 356K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,782.55avg incumbent reviews — the moat a new listing must climb