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semi permanent hair color
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.58avg listing price — sweet spot $15–$100
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$116K$116K/yr · 344K searches
Review moat
Bad6,512.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.41–$14.11cheapest to priciest tracked listing — scored on the share inside $15–$100