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Launch itA $15.2M/yr market growing +24.1% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$15.2M$15.2M/yr · 11.1M searches
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$21.99avg listing price — sweet spot $15–$100
Price range
Great$7.15–$39.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Bad12,824.48avg incumbent reviews — the moat a new listing must climb