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self tanner spray
Launch itA $1.0M/yr market growing +2.3% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Price range
Great$7.15–$49.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 559K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,926.19avg incumbent reviews — the moat a new listing must climb