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second skin
Worth a lookShows searches that convert (12.5% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$5.26–$77.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.12avg listing price — sweet spot $15–$100
Market size
Good$561K$561K/yr · 279K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,898.2avg incumbent reviews — the moat a new listing must climb