55
sea salt spray travel size
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Growth
Good+50.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.39–$35.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$240K$240K/yr · 102K searches
Review moat
Okay2,904.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand