39
scrunchie with zipper pocket
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Good904.06avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.9%90-day search growth — must beat 0% to launch
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$3.49–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Market size
Bad$21K$21K/yr · 55K searches
Signals Low Review Barrier