46
scrunchie holder
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Good60%top-5 brand share — brands hold most of the demand
Review moat
Good693.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.18avg listing price — sweet spot $15–$100
Price range
Okay$4.68–$18.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 220K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand