61
scrubbies
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Good$569K$569K/yr · 471K searches
Price range
Good$2.48–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.85avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad15,740.82avg incumbent reviews — the moat a new listing must climb
Growth
Bad-30.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand