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scented soaps for women
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Price range
Good$1.93–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$445K$445K/yr · 430K searches
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,577.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand