45
scented soap
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Price range
Great$9.08–$37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Review moat
Bad9,155.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 33K searches