50
scented lotion
Worth a lookShows low returns (0.5%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Price range
Good$3.50–$38.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,097.03avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 88K searches
Signals No Dominant Brand