45
scented chapstick
Skip itPrices mostly outside the sweet spot ($2.40–$13.56) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Market size
Good$384K$384K/yr · 869K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.71avg listing price — sweet spot $15–$100
Review moat
Bad17,028.06avg incumbent reviews — the moat a new listing must climb
Growth
Bad-45.2%90-day search growth — must beat 0% to launch
Price range
Bad$2.40–$13.56cheapest to priciest tracked listing — scored on the share inside $15–$100