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scented body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$29.81avg listing price — sweet spot $15–$100
Price range
Incredible$21.77–$42.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+23.5%90-day search growth — must beat 0% to launch
Review moat
Good1,429.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$175K$175K/yr · 260K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand