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scentbird perfume holder
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Review moat
Great481.37avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.82–$29.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 122K searches