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scent free soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Price range
Great$4.57–$64.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Review moat
Okay2,147.33avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$107K$107K/yr · 63K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand