43
scent away
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Price range
Great$4.57–$64.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.15avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,731.61avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand