42
scar oil
Skip itA deep review moat (42,608 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Price range
Good$7.49–$27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Market size
Bad$93K$93K/yr · 82K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Review moat
Bad42,608.25avg incumbent reviews — the moat a new listing must climb