54
scar gel
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$3.3M$3.3M/yr · 539K searches
Avg price
Great$69.02avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$8.81–$127.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,449.38avg incumbent reviews — the moat a new listing must climb
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price