61
scalp treatment
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$911K$911K/yr · 1.3M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.91–$41.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.04avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad16,908.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand