41
scalp tonic
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.41avg listing price — sweet spot $15–$100
Price range
Good$5.98–$40.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,885.06avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Market size
Bad$60K$60K/yr · 67K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-26.0%90-day search growth — must beat 0% to launch