64
scalp scrub
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 1.3M searches
Price range
Great$5.30–$46.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,505.18avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand