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scalp mask
Worth a lookShows low returns (0.7%), but soft demand (-30.0% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Price range
Good$3.91–$46.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,329.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 99K searches
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand