68
scalp detox
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Brand share
Great52%top-5 brand share — no brand owns this niche
Market size
Great$1.2M$1.2M/yr · 799K searches
Competition
Great38%top-5 click share — an open shelf
Avg price
Great$15.86avg listing price — sweet spot $15–$100
Price range
Good$5.68–$41.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Review moat
Bad5,073.34avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand