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scalp antiperspirant
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 78% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.62avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Growth
Good+57.0%90-day search growth — must beat 0% to launch
Price range
Good$7.94–$33.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$127K$127K/yr · 81K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,107.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf