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sayles & co. obsession for men
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$36.76avg listing price — sweet spot $15–$100
Market size
Great$1.8M$1.8M/yr · 1.4M searches
Price range
Great$9.74–$110.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,462.71avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand