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50

saw palmetto oil

Worth a look

Shows low returns (0.3%), but a small market ($60K/yr) keeps it on the watch list.

Market size 15Growth 52Conversion 40Competition 24Returns 98Price range 80Avg price 83Brand share 47Review moat 70Quality gap 62

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great$18.00

avg listing price — sweet spot $15–$100

Price range

Great$8.05–$46.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good713.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+23.4%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Competition

Bad71%

top-5 click share — a locked-up shelf

Market size

Bad$60K

$60K/yr · 103K searches

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