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sandalwood soap
Worth a lookShows low returns (0.6%), but a deep review moat (5,617 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.49avg listing price — sweet spot $15–$100
Price range
Good$6.97–$36.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$274K$274K/yr · 158K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Review moat
Bad5,617.11avg incumbent reviews — the moat a new listing must climb