56
sandalwood shaving cream
Launch itA $1.8M/yr market growing +0.2% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$35.16avg listing price — sweet spot $15–$100
Price range
Incredible$19.06–$100.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.8M$1.8M/yr · 340K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,627.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand