44
sandalwood shampoo
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$23.90avg listing price — sweet spot $15–$100
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Price range
Good$8.70–$29.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$197K$197K/yr · 76K searches
Review moat
Okay3,451.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand