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sandalwood perfume for women
Worth a lookShows low returns (0.1%), but a deep review moat (4,026 avg reviews) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$24.90avg listing price — sweet spot $15–$100
Price range
Great$6.93–$67.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$336K$336K/yr · 341K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,025.65avg incumbent reviews — the moat a new listing must climb