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sandalwood body wash
Launch itA $1.5M/yr market growing +7.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.19avg listing price — sweet spot $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 605K searches
Price range
Great$8.34–$41.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,944.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand