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salt and stone
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.96avg listing price — sweet spot $15–$100
Price range
Great$11.57–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,678.57avg incumbent reviews — the moat a new listing must climb
Market size
Bad$64K$64K/yr · 371K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale