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54

salt and stone lotion

Worth a look

Shows low returns (0.7%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 71Growth 76Conversion 67Competition 18Returns 96Price range 65Avg price 91Brand share 0Review moat 47Quality gap 30

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$21.26

avg listing price — sweet spot $15–$100

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Market size

Good$769K

$769K/yr · 600K searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Price range

Good$8.78–$26.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,844.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Search terms